Below is our schedule*. As things firm up, there may be some adjustments.
NOTE: Our keynotes are all-camp talks with our featured speakers. Our workshops are small, casual discussions where we'll likely be sitting on the floor, where you're are encouraged to bring your questions and add your own input. Labs are places where you can get one-on-one advice, inspiration, and instruction.
We advise that all campers arrive to Camp Texlake (an hour outside Austin) by 5:00 pm on Friday. Come as early as 2:00, Friday to enjoy the campgrounds! (Speakers and sponsors, please arrive by 5pm, Thursday, March 19).
We will wrap by 2:00 pm, Sunday. Give yourself ample time to get back to the airport. Sign up for classes and shuttle in advance. SIGN-UPS FOR EVERYTHING ARE HERE.
*Programming is subject to change.
THURSDAY, MARCH 19
8:00 AM // Staff call-time
10:00 AM // Volunteer call-time
3:00 PM // Airport shuttle for sponsors and speakers, leaves Austin airport (sign up by March 5)
6:00 PM - 7:00 PM // Volunteer orientation pizza party
6:00 PM - 8:00 PM // Speakers / Sponsor dinner
FRIDAY, MARCH 20
2:00 PM - 5:00 PM // ALL CAMP REGISTRATION
2:00 PM - 5:00 PM // Complimentary headshots courtesy of Chelsea Laine Francis (sign up by March 5)
2:00 PM - 5:00 PM // Squarespace lab open with LUNA bars, TOMS Roasting Co. Coffee, and Honest Tea.
3:00 PM // Airport shuttle leaves Austin airport (sign up by March 5)
5:00 PM - 6:00 PM // mingle hour and mock-tails by Honest Tea.
6:00 PM - 7:00 PM // Kick-off keynote dinner with JENNY LAWSON, THE BLOGGESS
TRUTH // "Everything Everyone Else is Afraid To Tell You". Jenny shares her hysterical, honest view point on blogging, social media, and her own, unconventional way of storytelling. Moderated by Laura Mayes.
7:00 PM - 10:00 PM // Create + Connect mixer
SPARK // Enjoy a night of making new friends and creating new crafts.
10:00 PM // Bonfire (optional)
10:30 PM (NOT SO MIDNIGHT MOVIE) // Troop Beverly Hills (optional)
SATURDAY, MARCH 21
7:00 AM - 8:00 AM// CENTER // Sunrise yoga (optional)
7:00 AM - 9:00 AM // CAFFEINATE // Morning coffee (optional)
7:00 AM - 9:00 AM // EARLY RISER SESSION (optional) [sign up by March 5]
LAB A: CAPTURE // Photography workshop, in the wild with Shay of So Shay and Love, the Nelsons. All levels and cameras (or even mobile phones!) welcome. If every picture is worth a thousand words, learn how to use photography to say what you want to say well.
LAB B: ESTABLISH // Learn how strong branding and cohesive web design establishes your story with just a quick glance. Jenny and Savannah, the powerhouse duo behind Maiedae will host coffee and a branding and web design workshop in the Squarespace lab. Bring your questions for one-on-one help.
9:00 AM - 10:00 AM // KEYNOTE BREAKFAST & GUIDED JOURNALING by Erin Loechner, Design for Mankind
HONOR // Erin will walk us through some written exercises to help us refine and honor our goals. Bring your journals and a pen.
10:00 AM - 11:00 AM // KEYNOTE with Bethany Joy Clark, TOMS director of global customer engagement and community, moderated by Erin Loechner, Design for Mankind.
LEGACY // TOMS has always made their customer an active part of their brand's story and has revolutionized giving with it's One-for-One model. Bethany will share how TOMS plans to grow their vision and how brands, business owners, and bloggers can put into action now some things that will establish their own legacy.
11:30 AM - 12:30 PM // SESSION 1 [sign up by March 5]
DISCUSSION A: GROWTH // Kirsten, founder of Raven + Lily. With growth comes change, but how can one determine and stay true to non-negotiables? Kirsten will lead a casual discussion and share how she has successfully grown Raven + Lily while never losing sight of the company's goals to provide products that are made by hand, follow fair trade standards, and honor eco-friendly commitments.
DISCUSSION B: VULNERABILITY // Carli, Inked Fingers and Tieka, Selective Potential. There's a notion that says that the narrative we tell online must be perfect and aspirational. Carli and Tieka talk about that fallacy and how being vulnerable online has brought them closer to their clients, readers, followers, and friends.
DISCUSSION C: SHIFT // Liz, Delightfully Tacky and Megan, Greetings from Texas. What happens when blogging becomes a slog? Or when you've tried all the formulas for internet success and they're just not panning out like you had hoped they would? Liz and Megan talk frankly about shifting so you're not stuck in a rut or being a part of the rat race anymore.
LAB: Stop by the Squarespace lab to get a demo. See how quick it is to set up your own retail e-shop or migrate your existing site and blog to Squarespace.
1:00 PM - 2:00 PM // QUICK LUNCH
2:00 PM - 3:00 PM // SESSION 2 [sign up by March 5]
DISCUSSION A: SPICE // Jessie, Style and Pepper. Jessie will lead you through a mini-Pepperologie course to help you work out your own personal recipe to inspire a flavorful life, full of more confidence, creativity, style, and beauty.
DISCUSSION B: STYLE // Chastity, Garner Style, Kasmira, What I Wore 2Day, and Laurel Kinney. Is your wardrobe reflecting the best representation of yourself? What we wear affects our confidence in a number of settings but trend chasing homogenizes us. Chastity, Kasmira, and Laurel talk about the intersection between style and confidence and touch on how fashion blogging as an end game seems to have reached its apex.
DISCUSSION C: CONNECTION // Becky, Chipper Things and Indiana, Indiana/Elsewhere. Every reader, every customer, every person who presses "like" matters. Becky and Indiana talk about how we can treat our online connections as individuals who are valued instead of getting caught up in growing our own numbers. [note: Indiana is filling in for Hilary from Our Style Stories, who had her baby early and will not be at CAMP after all. Congrats to Hilary!].
3:30 PM - 4:30 PM // SESSION 3 [sign up by March 5]
DISCUSSION A: TRIBE // Merl, Clyde's Rebirth, Andrea, Blonde Bedhead, and Jentine, My Edit. What's better? To be a small fish in a big sea or a big fish in a small pond? Merl, Andrea, and Jentine talk about the importance of being a force in your local community and why the path to success might be in your own backyard.
DISCUSSION B: SUPPORT // Jen, Jen Loves Kev, Julie, Orchid Grey, and Amy, Crompton Collective. Competition, comparison, and envy can chip away at your creative spirit, but often that's where women find themselves unwittingly steeped in when they get online. Jen, Julie, and Amy talk about how we can extinguish the negativity and help each other grow in our endeavors.
LAB: KICKSTART // Cyndie Spiegel, Marisa, New Dress a Day, and Kelly, Design Crush. Now that you are swimming in a pool full of a billion new ideas, Cyndie, who is a business strategy coach and Kelly, who is a graphic designer and creative consultant, are available to help you brainstorm your next practical steps. Marisa, whose blog inspired book was published by Ballantine, will help you figure out your first steps for your own book publishing adventures.
INTENTIONALITY // Caroline and Jess sit down to interview each other about how being intentional with what they put online and what they wear have simplified, streamlined, and refocused their lives (online and off).
6:00 PM - 7:00 PM // Get ready for the all camp JAMBOREE (dress theme: Khaki Cool)
7:00 PM - 10:00 PM // DINNER & JAMBOREE PARTY
CELEBRATE // Put on your finest khaki or scout themed outfits and party down (Troop Beverly Hills / Moonrise Kingdom style) with all your new BFF's (blog friends forever).
10:00 PM // All camp, last night bonfire
TESTIFY // We will gather at the singing circle to tell our tales and forge ahead... together.
11:00 PM (NOT SO MIDNIGHT MOVIE) // Moonrise Kingdom (optional)
SUNDAY, MARCH 22
7:00 AM - 8: 00 AM // CENTER // Sunrise yoga (optional)
7:00 AM - 10:00 AM // CAFFEINATE // Morning coffee (optional) and free time gatherings
10:00 AM - 11:00 AM // Brunch + FINAL KEYNOTE by Sophia Rivka Rossi, Hello Giggles founder
BESTIES // Sophia Rossi talks about how true, genuine friendships with other adult women have shaped her life and Hello Giggles, and how you and your new CAMP BFF's can be each other's biggest champions in life. Moderated by Nicole, ardent lover of Sisterhood and the blogger behind Writes Like A Girl.
11:00 AM - 12:00 PM // BADGE CEREMONY, AWARDS, + FAREWELL
APPLAUD // Our staff and sponsors want to take time to thank our campers for CAMP TxSC.
12:00 PM - 1:00 PM // CAMP PHOTOS
REMEMBER // Group photos to commemorate this one magical March weekend and our last Texas Style Council after five great years.
2:00 PM // Austin airport shuttle departs (sign up in advance) and should arrive at ABIA by 3:00 pm.